Wheel & grace: like skinning the proverbial cat, there are many ways to shoot a car ad. This issue s Framestore looks at two examples that are poles apart in terms of treatment and style.(frame store)(GM Daewoo Auto and Technology Company Ltd.)(Toyota Motor Corp.)

One is a straightforward albeit sleek automobile ad that is about as adventurous as going for that shot of expresso over your usual decaf latte. The other is a power-packed cruiser of an ad that stokes the fires of nationalism. Both are fine examples of how TVCs are supposed to leverage on the USPs (Unique Selling Points) of their respective merchandise.

GM Daewoo Gentra: "Cello" and "Drive"

For their client GM Daewoo, Korean agency Adspring conceptualized two TVCs--'Cello' and 'Drive'--around a core concept that emphasizes on the "gentle" ...

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