Philippines.(market profiles)(Company overview)
Asia Image, January, 2007
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The Philippine production and post scene continued to challenge and perplex many in 2006-07. Competition among production houses, for one, remained tough and cutthroat; budgets stayed tight; and clients persisted in being picky and choosy.
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One area of production life continued to fester advertising agencies and production houses. For agencies, their once powerful domain has been shaken by clients who choose to deal directly with suppliers to provide content. For production houses, it was wincing in silence when clients opted to have their material produced by networks who had ...
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