Thailand.(market profile)

Overall advertising spending in Thailand increased by 5.3 percent to THB82.15 billion (US$2.5 billion), a figure that adhered largely to predictions of industry insiders. Market intelligence companies including Nielsen Media Research reported a growth in spending for this segment of 7.15 percent to THB49.02 billion (US$1.6 billion).

But numbers can sometimes be misleading, as the main loser appears to be the TVC segment. Even as its share increased to 59.67 percent of total advertising spending, up from 58.64 percent in 2005, it must be seen in relation to government policies that ...

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