Look Southeast! TV commercials made in Southeast Asian countries are giving their international counterparts a run for their money--in fact, providing the same creative outputs on much leaner budgets. Asia Image showcases two examples from Malaysia and one from Singapore.(frame store)

Asia Image, March, 2007 by Chan, Danny

Good Skin, Good Life!

Popular Malaysian singer Amy Mastura was chosen as ambassador for the Safi Rania range of skincare products to reflect the branding attributes--feminine, regal and modern. Based on several key objectives laid down by the client, Unza (Malaysia) Sdn Bhd, the creative team at DraftFCB Malaysia (formerly known as Interface Advertising Sdn Bhd) came up with a symbiotic concept that seamlessly blends the USPs of the product with the songstress' personality.

Targeted at Malay women in their 30s and above, the TVC begins by introducing Mastura as the ambassador in ...