Seamlessly simple: Indonesia's national airline, Garuda Indonesia, commissioned simple and slick TVC, E-Ticket, to launch its latest paperless ticketing service. Asia Image speaks to the spot's director Francis Tan from Square Box Cinetech.(frame store)
Asia Image, April, 2007
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Launching Garuda Indonesia's new paperless ticketing service, 30-second spot E-Ticket provides a visual metaphor for the ease, efficiency and simplicity of air travel in the new electronic age.
Designed around the theme of 'making travel easy again', the commercial features a continuous shot of a smart young business executive walking seamlessly through the electronic ticketing experience.
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Advertising agency Dentsu was engaged by the airline to devise a suitably slick creative campaign to introduce its electronic ticketing innovation. Providing the creative impetus, Dentsu ...
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