3D animation rocks! The ingenious use of 3D animation continues to grace countless of TVCs and literally adds a new dimension to channel promos and IDs. We look at three different renditions of 3D animation that show off its versatility in style, form and function.(frame store)
Asia Image, April, 2007 by Chan, Danny
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From a spinning cup of coffee to a futuristic sporting arena with floating scoreboards, the use of 3D animation is as varied and faceted as the power of imagination. To 3D artists, the limitless possibilities can either be seen as a daunting prospect or a license to innovate and be truly creative. The latter view seems to be taken by the creatives behind the two TVCs and image spots featured in this issue's Framestore.
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