Business Services Industry
An analysis of uniformed naval personnel's perceptions of small businesses around a military base.
Mid-Atlantic Journal of Business, December, 1998 by Choudhury, Santosh; Friedman, Marshall
Soldiers residing in military bases deem the retail and entertainment establishments surrounding the bases as attractive areas for passing leisure time. The proliferation of used car dealers does not hamper the enlisted men's enjoyment of the areas. Rather, the presence of these dealers was found to be directly correlated to the soldiers' enjoyment. Also, the presence of night clubs seemed to heighten the attractiveness of the commercial center.
Introduction
There are several areas in the country with military bases, and many of these military bases have shopping areas adjacent to the bases. These shopping areas are very similar in that they serve mostly the military personnel who work on the bases. In some military base areas these shopping centers also serve...
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