Retailers forge largest loyalty program. (Global Report on Europe).(J Sainsbury PLC, Debenhams PLC, British Petroleum Company PLC, Barclaycard)(Brief Article)

NPN International, July, 2002

United Kingdom -- United Kingdom retailers J Sainsbury, Debenhams and BP, along with Barclaycard, are joining to form the country's largest-ever loyalty program, which is expected to sign up half of all United Kingdom households, Grocery Network.com reported in June. Supermarket giant Sainsbury's, Debenhams' department stores, and BP's convenience stores, along with financial services company Barclaycard, make up the multi-industry alliance.

Called "Nectar," the new program will be run by the United Kingdom arm of Air Miles founder Keith Mills' Loyalty Management International firm and is expected to be available beginning this fall, Customers will be able to collect points for purchases made at more than 1,800 Sainsbury's, Debenhams and BP outlets, and with...

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