Iconic Adman.(David Ogilvy, dead at 88)(Brief Article)(Obituary)

Newsweek International, August, 1999 by Dogar, Rana; Kuchment, Anna

David Ogilvy loved what he sold, and sold only what he loved. "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock," he wrote for a favorite client in 1959. Years later, deciding the quality of the famous car was no longer up to snuff, he dropped the account. Dead at 88, the British-born founder of the Ogilvy & Mather agency was the driving force in a creative revolution that swept the industry in the '60s. Among his iconic campaigns: The Man in the Hathaway Shirt and Schweppervescence. "The consumer is not a moron," he often said. "She is your wife. Try not to insult her intelligence."

Photo: Ogilvy sold only what he loved