Policymakers and wordsmiths: writing for the president under Johnson and Nixon. (Lyndon Johnson, Richard Nixon)
Polity, March, 1998 by Hult, Karen M.; Walcott, Charles E.
Presidential speeches are connected to public policymaking. They set the stage for agendas and make clear presidential positions and goals. President Richard Nixon was effective during his first term. He selected writers based on the values he wanted emphasized and made himself the final decisionmaker. Under Lyndon Johnson, speech writing was loosely directed by the president, which created unsatisfactory approaches that were not guided by a coherent organizational strategy of linking presidential speeches to Johnson's policies.
The writing of speeches for the President is inevitably connected to public policy. Speeches provide opportunities to articulate policy, and their preparation often forces the setting of agendas and the determination or clarification of policy...
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