Trade show. (Uncensored).

W, May, 2003

Celebrity has its ups and downs, as a new BBC Web site makes clear. The site, www.bbc.co.uk/celebdaq, is an online stock market in which stars like Jennifer Lopez, Madonna and Nicole Kidman are the stocks. They rise and fall based on column inches of coverage they get in the British press each day Traders use virtual money to place orders, and a $160 prize goes to the savviest trader each week.

A BBC spokesman said that some human "stocks," including Kylie Minogue, have been own to checkup on their market value.

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