Best doughnuts in the world: a traveling salesman who had gotten up early ... to get on the road decided to stop and have something to eat.(Selling Strategies)

Professional Builder (1993), April, 2004 by Heaston, Rick

I spent the entire holiday season reading about selling. In particular, I read everything I could about closing a sale. No other area of selling seems as popular as closing. More words, more pages and more books are dedicated to closing than any other part of the selling process.

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During the first few days of my research, I discovered that every author believes he or she alone has the "world's best close." All of these authors also believe that their close is a sure-fire way to double your sales. I was astounded. The more I read, the more I thought about a story I had heard years ago.

A traveling salesman who had gotten up early to get on the road decided to stop and have...