Food Industry
Industry: Email Alert RSS FeedKraft Balances Nutrition In Oasis Bars For Women.
Professional Candy Buyer, May, 2001
TARGETING WOMEN, Kraft Foods, Inc. introduces Oasis Balance Bars -- nutrition bars with 22 vitamins and minerals, including calcium, iron, folic acid and eight grams of soy protein. Available in Strawberry Cheesecake, Chocolate Celebration, Chocolate Peanut Crisp, White Chocolate Raspberry, Oatmeal Raisin and Lemon Twist varieties, the 1.69-ounce bars contain no artificial flavors or preservatives.
They have a SRP of $1.39 and ship six 12-ct displays per case and in 48- and 72- ct shippers.
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