M&M's global color vote promotion honored.(News & Trends)(Masterfoods USA takes top honors at the Promotion Marketing Association's Reggie Awards)(Brief Article)

Professional Candy Buyer, May, 2003

HACKETTSTOWN NJ -- Masterfoods USA has taken top honors at the Promotion Marketing Association's Reggie Awards. Which recognizes promotional marketing efforts.

For the company's M&M's Global Color Vote, Masterfoods received a gold award in the International/Global Promotion category and a silver award in the National Consumer Promotion Budget Over $5 Million category.

PMA noted more than 10 million votes in 78 countries were cast for a new M&M's color and that the brand grew 21 percent during the promotion, in addition. 71 percent of adult Americans are aware there is a new color of M&M's with 44 percent knowing it is purple.