Food Industry
Industry: Email Alert RSS FeedHershey changes name, logo.(Hershey Foods Corp)(The Hershey Co)(Brief Article)
Professional Candy Buyer, May, 2005
HERSHEY, PA -- Hershey Foods Corp. has changed its name to The Hershey Co., and unveiled a new logo. The company is said to be focusing on global growth and increasing its presence in the snack category.
The company's new logo resembles the wrapper on a Hershey chocolate bar and incorporates a Hershey's Kiss.
Meanwhile, sources tell that shareholders approved an increase in authorized shares. Chief Executive and President Richard H. Lenny says Hershey does not plan to issue new shares at this time, but wants the flexibility to do so in the future.
He also indicates the company will introduce new products this year, including peanut butter-filled Hershey's Kisses, and Smartzone nutrition bars and premium variations of its dark chocolate bars.
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