Top 15 Halloween chocolate brands.(HALLOWEEN PROFIT PREVIEW PART 1)(Table)(Brief article)

Professional Candy Buyer, January, 2007

 
TOP 15 HALLOWEEN CHOCOLATE BRANDS 
TOTAL U.S.--Supermarkets, Drugstores and Mass Merchandisers 
excluding Wal-Mart 8 Weeks Ending November 5, 2006 
 
BRAND                               DOLLAR      PERCENT 
                                    SALES       CHANGE 
 
REESE'S SNACK SIZE                $43,932,620     13.8% 
SNICKERS SNACK SIZE               $39,938,010      3.4% 
M&M'S BOX/BAG/BAR => 3.50Z        $34,840,910      2.5% 
HERSHEY'S BOX/BAG/BAR => 3.50Z    $32,928,640      8.5% 
M&M'S SNACK SIZE                  $30,678,950      7.4% 
KIT KAT SNACK SIZE                $27,958,240    -13.0% 
HERSHEY'S SNACK SIZE              $26,116,420 
HERSHEY'S KISSES 
  BOX/BAG/BAR => 3.50Z            $19,892,860     12.4% 
M&M'S SEASONAL                    $19,151,740     41.5% ...

            
        
    
    	    
                
                
	
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