Food Industry
Industry: Email Alert RSS FeedM&M's retail hits Big Apple.(NEWS & TRENDS)
Professional Candy Buyer, January, 2007
NEW YORK -- Mars, Inc.'s 25,000-square-foot M&M's World retail outlet opened recently in Times Square. The store features more than one million milk chocolate and peanut M&M's, a Blue character posed dancing to the tune of Saturday Night Fever, a 21-foot-tall Miss Green M&M's version of the Statue of Liberty and a M&M's color mood analyzer that determines which candy color best suits visitors' daily moods.
The outlet also offers M&M's brand character plush toys and apparel.
"Our M&M's World New York store will surprise and delight visitors with its unique shopping experience," says John Haugh, president of Mars Retail Group.
The company also operates M&M's retail outlets in Las Vegas and Orlando.
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