Mr. Peanut goes organic.(SNACK LINES)

Professional Candy Buyer, March, 2007

KRAFT FOODS, INC. introduces Planters Organic Nut Mix and Planters Organic Cashews in six-ounce reclosable bags.

The USDA 100 percent-certified organic nuts are said to provide five essential minerals. Each serving contains 170 calories and 13 to 14 grams of fat. They ship in 12-ct cases and have a SRP of $5.49.

Reports indicate Kraft wants the organic SKUs to help differentiate Planters, the top brand in the $1.4 billion snack nut segment with 35.3 percent share, from private label, which holds the number two position with 30.4 percent for 2006, according to IRI.

"Organic provides our consumers with additional options while enhancing our focus on quality and the brand's leadership," says Allan Lindsay, director of marketing for salted...

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