Manufacturing Industry
Samsung Electronics Co., the world's third-largest mobile handset maker.(Tip sheet: key metrics and supply alert)(Brief Article)
Purchasing, March, 2004
Samsung Electronics Co., the world's third-largest mobile handset maker, is aggressively pushing into the U.S. and European markets but has decided to keep its cellular telephone prices an average 50% higher than its key rivals. Why? Samsung will launch up to 12 new models in 2004, including at least three equipped with tiny digital cameras, says Samsung Asia's chief executive Kim Kwang Soo.
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