Manufacturing Industry
Apple Computer aims to extend its already substantial lead in the MP3 player business.(Prices: factors affecting product cost)(Brief Article)
Purchasing, March, 2005
* Apple Computer aims to extend its already substantial lead in the MP3 player business by wooing cost-conscious consumers with increasingly competitive prices. In fact, Apple has released new versions of its popular iPod digital music player by cutting prices and expanding playback memory capacities.
The price of the 4-gigabyte iPod mini was cut $50 to $199. A new 6-gigabyte version will sell for $249.
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