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Sweat the small stuff: losing a sale can be as easy as dissing the cat.

Remodeling,  May, 2005  by Freed, Stacey

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On the one hand it seems that sales call etiquette is merely common sense. On the other, it seems that sales calls can be pretty easy to mess up. Does that mean salespeople lack common sense? "Guys have not been trained in sales etiquette. The real student of sales is reading and studying and learning whatever he or she needs to do," says business coach and author Michael Stone. "The little things make the difference between people who can sell or those that starve."

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Little things like reeking of cigarette smoke, wearing work-stained clothing, not shaving (for ...

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