WSJ getting facelift.("Gray" Lady No More)(Brief Article)

Research, February, 2002 by Martin, Robert Scott

CHALK IT UP to a depressed ad market or simply shifting demographics, but Wall Street's paper of record is changing layout and focus. When the financial community picks up The Wall Street Journal on April 9, they'll find that the Gray Lady has gone color, with an all-new cover layout ? the first since World War II.

The new format will continue a $225 million revamp that previously saw the 112-year-old paper thicken to 96 pages from 80 pages with the new year.

While these cosmetic changes may be jarring, Journal staffers hope readers will approve of the "cleaner and clearer design that will include increased aids to navigation, more color and fewer typefaces."

On a more substantive level, the Journal is also broadening its coverage to...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.