Reason for concern over churn: Asian cellular users are demanding more than ever of their mobile operator, according to a survey of end-users in 12 Asia-Pacific markets. Among the findings: more than 25% of mobile users are considering changing networks for more competitive prices and better coverage.(Asia Telecoms Index)

Wireless Asia, June, 2004 by Waring, Joseph

Mobile users in Asia are less satisfied with their network operators than a year ago, with 33% more people indicating they're likely to change networks within the next six months. Highlighting the level of uncertainly, three times as many users said they're not sure if they'll make a network switch than in 2003, according to the TNS 2004 Asia Telecoms Index, a survey of more than 6,700 mobile users in 12 Asia-Pacific countries.

The annual survey, which covers everything from application usage to user satisfaction, was conducted in April. It was expanded this year to include Australia and New Zealand. The results showed no major shift in application usage patterns, but there were significant increases in usage of many data applications across all markets...