Personalize this.(Unwired)

Wireless Asia, September, 2004 by Clark, Robert

The mobile is a highly personal device, yet to date we have barely tapped the ability of a cell-phone to be tailored to fit a customer's needs and style.

We're talking personalization. The handset stands uniquely at the intersection of fashion and the digital world, it is both a source of multimedia content and a fashion statement.

Phone personalization began with Nokia's color face plates six years ago. Asian schoolkids got in on the act with external personalization, adding Hello Kitty or pop star motifs in the same way they decorate their backpacks. Now we see what a huge ...