Vodafone struggles in Japan.(Metrics)

Wireless Asia, January, 2005

Santa indeed wasn't kind last Christmas to Vodafone's mobile subsidiary in Japan. Vodafone KK's subscriber growth basically stalled in December as it added just 900 subscribers while rivals NTT DoCoMo and KDDI each picked up around 250,000 customers. Since March, when Vodafone hit the 15-million mark, the operator's sub base has increased by 210,000--that's 1.4% growth. The UK-based company has seen its share of the Japanese cellular market drop from 18.5% to 17.8% in 12 months.

Meanwhile, KDDI added 2.71 million users last year, boosting its total sub base to 22.36 million users while market leader NTT DoCoMo signed up almost 2.18 million new subs to end the year with 47.91 million subscribers.

In the 3G market Vodafone performed much better, more...

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