Business Services Industry
Stream, stream a song ...(this month's model)
Wireless Asia, January, 2007
PCCW Mobile has launched the mobile version of its Moov music service, and is the latest indication that streaming rather than downloading may be the ticket for taking mobile music to the mass market.
Moov On Mobile offers 4,000 minutes of music streaming from its music library, along with 100 minutes of airtime, for HK$68 ($8.70) a month. Users can construct their own playlists on the Moov Web site from 60,000 tracks (mostly local Cantopop artists) from 20 different labels and then access the same playlist via mobile. There are also eight preset playlists that refresh every 15 minutes.
Moov also throws a little Web 2.0 action into the mix by letting fans form communities and swap playlists with friends (provided all their friends subscribe to Moov,...
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