C-stores refresh units, menus and merchandising techniques. (convenience stores) (R&I 400: C-Stores)

Restaurants & Institutions, July, 1992 by McCarthy, Brenda

* Each of the five companies in the c-store segment is in the process of upgrading its units. In some companies, foodservice plays a more important role than in others.

7-ELEVEN

1991 sales: $1,996.9MM**

400 ranking: 13

Segment ranking.:I

After only four-and-a-half months under Chapter 11, The Southland Corporation, which owns 7-Eleven, completed its bankruptcy reorganization in March 199 1. Under the agreement, Ito-Yokado and Seven-Eleven Japan bought 70% of Southland's common stock.

With this financing, 7-Eleven now is testing a 50-unit prototype market in Austin, Texas. The units have undergone changes that include new products and competitive pricing with many supermarket items.