The Ten-Minute Manager's Guide To ...Targeting New Demographics.(restaurants target young customers)

Restaurants & Institutions,  March, 2007  by Bertagnoli, Lisa

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By Lisa Bertagnoli No restaurant can ignore its core customers--the gender, age or income group most responsible for keeping it in business. Yet operators also must build new business, and there is no better way to do that than by courting other demographic groups. Expanding an operation's appeal not only improves revenue, it also can refresh a concept's personality.

With established restaurants, looking younger is better: A youthful crowd beefs up bar and late-night business, and is more likely to bring their friends along for drinks and appetizers. In addition to ...

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