Food Industry
Industry: Email Alert RSS FeedMaking a Burger Stand.
Restaurants & Institutions, May, 2007 by Leahy, Kate
By Kate Leahy, Associate Editor Owner Jonathan Morr brings affordable indulgence to Greenwich Village with crafty burgers, marshmallow shakes and original cocktails. Stand Concept: Stand Location: New York City Opened: December, 2006 Footprint: 2,000 square feet Seating: 80 in the dining room, 3 at the counter, 20 in the bar Average Check: $20 Average Daily Covers: 400-500 Staff: 48 Projected 2007 Sales: $4 million Key Equipment: Gas grill Key Design Element: Utilitarian communal tables allow for more seating in the dining room while black-and-white photos of diner booths soften the edge.
NO ASSEMBLY REQUIRED: Owner Jonathan Morr says the inspiration for Stand's burgers comes from...
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