Retail Industry
Industry: Email Alert RSS FeedBean packaging.(Regional Update)
Specialty Coffee Retailer, October, 2004 by Owen, Tom
In some industries, packaging ranks somewhere down the list of a retailer's concerns. No one is too worried about the box a computer comes in, for example. Clearly, though, a specialty coffee retailer's choice of bean packaging can have a significant impact on sales, especially if the choice of packaging means that air or moisture touches the beans, damaging their taste. Most retailers will choose between three main options: having the roaster vacuum-pack the beans in a bag (usually foil or foil and plastic) with a one-way valve, which allows the beans' carbon dioxide to escape in the 24 hours after roasting, and then simply passing the package on to the customer; packing the beans in such a bag after receiving the shipment from the roaster; or packing the beans in a...
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