Business Services Industry
Program Probes Supply Chain Alliances.(Managing Strategic Alliances)(Industry Trend or Event)(Brief Article)
Supply Chain Management Review, November, 2000
As supply chain integration gains in importance, so does the need for successful strategic alliances. This University of Michigan seminar addresses this need by providing the keys to forming and managing strategic alliances. The program presents an overview of the different types of alliances, the competitive advantage they provide, and current trends in alliance formation.
It will take an in-depth look at both the organizational and the strategic issues involved in managing an alliance. These issues range from sharing control and building trust to learning from your partner and protecting your core assets. Instructors from the University of Michigan will also examine such issues as multi-partner alliance networks and competition between alliance...
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