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What's in a name? PeopleSoft wants its moniker to represent supply-chain expertise, not just human resources and ERP. (Leadership: PeopleSoft).(Brief Article)
Supply Chain Management Review, November, 2001 by Sherman, Erik
PeopleSoft CEO Craig Conway well remembers September 9, 1999, the day he announced his turnaround strategy to his company's management team. "That meeting took 13 hours," Conway recalls. "I said, there are three product and technology imperatives and three go-to-market imperatives." The market strategies were promoting in-house consulting, expanding internationally, and addressing the mid-sized company market.
The vital technologies were a new architecture, CRM (customer relationship management), and supply-chain management. "With the PeopleSoft 8 architecture, we nailed [the first technical imperative]," Conway says. "CRM? Siebel can hear our footsteps and we're going to be able to breathe on his neck soon. Supply chain is the third...
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