Business Services Industry
Anatomy of a dot-com. (Analysis).(Kozmo.com )
Supply Chain Management Review, November, 2001 by Wu, John C.
From the very beginning, supply chain management was to be a core competency of Kozmo. The promising dot-com would deliver your order--everything from the latest video to electronics equipment--in less than an hour. The technology was superior, the employees were enthusiastic, the customers were satisfied. But eventually, Kozmo ran out of time and money. Here's a first-person account of what happened.
The story of Kozmo.com is sadly familiar: A Web retailer with a twentysomething CEO. A meteoric rise, with funding from savvy, well-connected venture capital firms. Employees who. lived, ate, and breathed the business. A focus on giving customers whatever they wanted, regardless of costs. The certainty that we were changing the world and building a business...
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