Business Services Industry
Are analysts and press overhyping RFID?(News and Trends)(Brief Article)
Supply Chain Management Review, July, 2005 by Spiegel, Robert
That's the question Venture Development Corp. (VDC) is asking these days. In a recent release, the technology market research firm says that the press and research analysts have acted irresponsibly in characterizing RFID as producing a "geyser of near-term revenue." According to VDC, that geyser is actually more like a stream.
The firm notes that vendors are reporting RFID revenues "in the millions, not the tens of millions." VDC cautions companies to resist the pressure to succumb to "RFID supply chain fever," noting that recent RFID adoption has been driven by compliance mandates rather than by the proven value of the technology. That said, VDC praised RFID vendors Zebra Technologies, Symbol Technologies, and Intermec Technologies for their deep...
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