Most Recent Articles from Target Marketing

• In the Mix. (Media).(how to evaluate marketing media mix)(Brief Article) 

  "When the economy is down, you've got to cake a look at your media mix, and make sure you're channeling your efforts in the right...

  12/01/01 by Mason, Kate · More from publication

• Charitable Works. (Fund Raising).(some techniques)(Brief Article) 

  While the efforts of the Red Gross and United Way to raise money for the terrorist victims have proven extraordinarily successful, non-disaster...

  12/01/01 by Mason, Kate · More from publication

• CAS has released Phantom Finder, a product that helps marketers identify prospects on a mailing list who are not who they appear to be (i.e. names that do not match up to addresses). (News in Brief).(Brief Article) 

  * CAS has released Phantom Finder, a product that helps marketers identify prospects on a mailing list who are not who they appear to be (i.e....

  12/01/01 · More from publication

• Communications Concepts Group. (News in Brief).(reorganizes and renames itself as Communications Concepts 3)(Brief Article) 

  * Communications Concepts Group (CCG) integrated its five business units into one unified provider of three main business services: campaign...

  12/01/01 · More from publication

• CRM. (Free Stuff).(customer relations management; free reprint)(Brief Article) 

  If a customer with a question leaves your Web site without an answer, what are the chances she'll return? To keep your customers coming back, you...

  12/01/01 by Mason, Kate · More from publication

• When creating e-mail marketing copy, a little chic can go a long way. (E-Mail Marketing).(Brief Article) 

  Tip: When creating e-mail marketing copy, a little chic can go a long way. Keep your customers interested with lively writing, but remember, a...

  12/01/01 by Mason, Kate · More from publication

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