Business Services Industry
Getting help with DM campaigns. (direct mail)
Target Marketing, January, 1996
Because not every direct marketer wants to venture into the mail alone, American Express has created a menu of services for its clients called the Cooperative Marketing Program. Specifically, the direct mail service enables marketers to make offers to targeted segments of the American Express card member database singly or along with other American Express merchants.
For a true cooperative effort, the program will find appropriate mailing partners for you, offer the choice between a self-mailer and a card pack and help you develop an offer. If you would like a more individualized effort, you may create your own self-mailer or postcard using the creative options provided, such as quotes, logos, caricatures, photos and other layout designs. Included in...
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