Business Services Industry
Getting help with DM campaigns. (direct mail)
Target Marketing, January, 1996
Because not every direct marketer wants to venture into the mail alone, American Express has created a menu of services for its clients called the Cooperative Marketing Program. Specifically, the direct mail service enables marketers to make offers to targeted segments of the American Express card member database singly or along with other American Express merchants.
For a true cooperative effort, the program will find appropriate mailing partners for you, offer the choice between a self-mailer and a card pack and help you develop an offer. If you would like a more individualized effort, you may create your own self-mailer or postcard using the creative options provided, such as quotes, logos, caricatures, photos and other layout designs. Included in...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics
