Business Services Industry
Piecing a delivery network together: how McGraw-Hill mails millions of direct mail packages and magazines overseas.
Target Marketing, August, 1997 by Yorgey, Lisa A.
HOW MCGRAW-HILL MAILS MILLIONS OF DIRECT MAIL PACKAGES AND MAGAZINES OVERSEAS The numbers are staggering. Each year, publishing giant The McGraw-Hill Companies mails millions of magazines and direct mail packages around the globe, spending an estimated $70 million on postage annually. Founded in 1888, McGraw-Hill has become a worldwide information services provider in the areas of education, business, finance, the professions and government, pulling in a reported $3.1 billion in sales for 1996.
It operates 400 offices worldwide - 100 of which are located in 32 countries outside the United States. Setting up a global distribution network is no easy task. Like a jigsaw puzzle, it requires a "piece by piece" approach. McGraw-Hill's global delivery network...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Getting the global view: Nestle, led by Peter Brabeck-Letmathe, climbs to the #1 spot in this year's Best Companies for Leaders
