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Piecing a delivery network together: how McGraw-Hill mails millions of direct mail packages and magazines overseas.
Target Marketing, August, 1997 by Yorgey, Lisa A.
HOW MCGRAW-HILL MAILS MILLIONS OF DIRECT MAIL PACKAGES AND MAGAZINES OVERSEAS The numbers are staggering. Each year, publishing giant The McGraw-Hill Companies mails millions of magazines and direct mail packages around the globe, spending an estimated $70 million on postage annually. Founded in 1888, McGraw-Hill has become a worldwide information services provider in the areas of education, business, finance, the professions and government, pulling in a reported $3.1 billion in sales for 1996.
It operates 400 offices worldwide - 100 of which are located in 32 countries outside the United States. Setting up a global distribution network is no easy task. Like a jigsaw puzzle, it requires a "piece by piece" approach. McGraw-Hill's global delivery network...
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