The mail order rule.

Target Marketing, April, 1999 by Winston, Jay

The mail order or Telephone Order Merchandise Trade Regulation Rule, better known as the mail order or 30-day rule, was passed in 1976, and while the Federal Trade Commission is active in the enforcement of the rule, some direct marketing companies still seem to ignore it. Consumers complain to the attorney general's office, the Better Business Bureau, another consumer action organization or the FTC. The complaints sometimes are forwarded to the FTC and then the commission decides to act. For this reason, every direct marketer should be fully aware of the requirements of the mail order rule. The rule covers sales by fax machine and computer as well as by telephone.

The rule requires that you have a reasonable basis for stating that you can ship within a...

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