Target Marketing

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Articles in June, 1999 issue of Target Marketing

• The caser for space.(print advertising)
  by Hatch, Denny
• Transform customer service into a profit center.
  by Theis, Peter F.
• Delighting your customers.
  by Byerley, Curt A.
• Getting "clubbed" out.(consumer loyalty programs)
  by Girard, Deirdre
• Who's making the Net work?(Internet advertising)
  by Trollinger, Steve
• Direct mail: tobacco's last frontier?
  by Mummert, Hallie
• Rich media, richer response.(Internet marketing)
  by Andrews, Kelly J.
• Address validation and correction.(software)
  by Yorgey, Lisa A.
• 21 reasons to send your customers postcards.
  by Friesen, Pat
• 10 tips for building a new data warehouse.
  by McLaughlin, Rachel
• Copyright on the Internet.
  by Winston, Jay
• Designing a global blueprint.
  by Yorgey, Lisa A.
• Integrated efforts saves money and increases response.
  by McLaughlin, Rachel
• Rodale press: charting its course.(includes related article on the magazine 'Men's Health's global marketing)(Rodale Books International)(Cover Story)
  by Yorgey, Lisa A.
• The World Wide Web lives up to its name.(Cover Story)
  by Andrews, Kelly J.
• Blue Sheep: scoring the doors.(international direct marketing)(Cover Story)
  by Hatch, Denny