Business Services Industry
Delighting your customers.
Target Marketing, June, 1999 by Byerley, Curt A.
8 TIPS FOR MAKING YOUR COMPANY STAND OUT
Timeliness, courtesy and accuracy, distinguish a topflight, customer-centric fulfillment operation. What you do on the back end can not only make your customers feel good about doing business with you, it can separate you from your competition.
Here are some ideas on how to design your fulfillment operations or your fulfillment outsourcing relationships to build in a sense of"customer delight."
1. One size doesn't fit all. The new conventional wisdom concerning fulfillment is that it's a commodity. Challenge these opinions. Maybe the price is cheaper, but if vendor X complicates your fulfillment workflow, it's no bargain in the long run. If you are outsourcing fulfillment, look for added value....
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