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Direct mail: tobacco's last frontier?
Target Marketing, June, 1999 by Mummert, Hallie
Out in California, the city of San Fernando passed all ordinance in the first days of May that prohibits outdoor tobacco advertising within 1,000 feet of any area where children might gather. Los Angeles passed similar legislation last fall. In West Virginia, billboards advertising cigarette products are being replaced with signs that warn people about the dangers of smoking tobacco products - the result of a multi-state settlement with tobacco companies. More states should begin to follow suit.
Outdoor advertising, however, isn't the end to the battle.
According to an April 28, 1999, article by Reuters correspondent Daniel Grebler, The New York Times recently decided that it would no longer run advertisements for tobacco products in its...
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