Business Services Industry
Transform customer service into a profit center.
Target Marketing, June, 1999 by Theis, Peter F.
The new technologies available today allow a customer service center to offer expanded services and become the hub of a company's marketing efforts. Outsourcing has certain advantages in providing supplementary services to generate profit for a customer service center. Its price is often lower than the cost of an in-house center, but more importantly, certain call centers have specialized technologies, skills and resources. Here are some ways a customer service facility can increase its value to a company and generate profits. In many cases, outsourcing can justify the cost of these additional opportunities.
Long-Term Sales
A call to a customer service center should be the beginning of a sustained sales effort. This call is likely the only...
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