Target Marketing

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Articles in July, 1999 issue of Target Marketing

• Calling for a do-not-call list with teeth.(Special Report: Telemarketing)(protecting privacy by being removed from Internet listings)
  by Winston, Jay
• Asian Americans: a fast-growing minority group with disposable income to buy direct.(Market Focus)
  by Yorgey, Lisa A.
• Building a data warehouse.(Cover Story)
  by Bloom, Mark
• IBM's personal touch: made-to-order digital printing.(IBM Printing Systems' marketing technique)
  by Hacker, Robert C.
• Software touchpoints.(things that should be considered when buying marketing software)
  by Andrews, Kelly J.
• Find out how to stop customers from leaving.(Cover Story)
  by Rongstad, Neil
• Getting down with digital.(digital printing systems)
  by Morris-Lee, James
• Understanding IT: a perspective.(information technology)
  by Fowler, Jeff
• Lens Express sees its customers more clearly.(Cover Story)
• B-to-B small mailings see big results.(business-to-business)
  by Goldsmith, Dick
• Direct marketing in the Benelux.(Luxembourg, Belgium and Netherlands countries)
  by Yorgey, Lisa A.
• Taming telemarketing technology: don't let your customer get lost in the machine.(Special Report: Telemarketing)
  by Ahearn, Jim
• Information: the newest currency: are you ready and willing to pay for it?(database marketing)(Cover Story)
  by McKim, Robert