Business Services Industry
Understanding IT: a perspective.(information technology)
Target Marketing, July, 1999 by Fowler, Jeff
Almost everyone I know has war stories to tell about IT - you know, those technical people who seem to take such delight in keeping you from getting your work done. As a 10-year veteran of computer programming (now retired and forbidden to touch code) and a current employer to several software developers, I feel both qualified and justified in making the observation that IT folks are largely a prickly and sensitive lot. I have spent many hours, had many conversations, and written many notes on bar napkins about this subject, and I have formulated my own theories regarding the four factors that influence the psyche of an IT professional and make it so difficult for marketing people to communicate with them.
1. Fear of looking foolish. All of us share an...
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