Business Services Industry
Direct marketing in the Benelux.(Luxembourg, Belgium and Netherlands countries)
Target Marketing, July, 1999 by Yorgey, Lisa A.
A well-developed direct marketing infrastructure makes this region worth testing Made up by the countries of Luxembourg, Belgium and the Netherlands, the Benelux is home to a well-developed direct marketing infrastructure. Combine that with its central location and you have a region worthy of consideration, as a target market as well as an entrance to the European continent.
The Benelux is a good point of entry to Europe for three key reasons: 1. Direct marketing infrastructure: It has a "super infrastructure, not only for the region itself, but as a springboard for the rest of Europe," points out Jim Foster, managing director of DMC International. "The direct marketing infrastructure is in some ways more sophisticated than the United...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
