Direct marketing in the Benelux.(Luxembourg, Belgium and Netherlands countries)

Target Marketing, July, 1999 by Yorgey, Lisa A.

A well-developed direct marketing infrastructure makes this region worth testing Made up by the countries of Luxembourg, Belgium and the Netherlands, the Benelux is home to a well-developed direct marketing infrastructure. Combine that with its central location and you have a region worthy of consideration, as a target market as well as an entrance to the European continent.

The Benelux is a good point of entry to Europe for three key reasons: 1. Direct marketing infrastructure: It has a "super infrastructure, not only for the region itself, but as a springboard for the rest of Europe," points out Jim Foster, managing director of DMC International. "The direct marketing infrastructure is in some ways more sophisticated than the United...