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Tailored support.(MicroMass Communications' XeniCare treatment-support program for Xenical obesity drug users)
Target Marketing, October, 1999 by Shrake, Scott
XENICARE COMPLIANCE PROGRAM LISTENS AND REACTS
We all need encouragement when taking steps toward better health. Friends and family are a good source of help. And increasingly, health care products - especially prescription medications - include support programs tailored to individual cases. Prescription compliance is a huge issue for pharmaceutical companies, making this type of one-to-one communication with their clients invaluable.
MicroMass Communications of Cary, NC, was recently enlisted to implement XeniCare, a treatment-support program for users of Xenical (orlistat), a new obesity drug from Roche Laboratories.
XeniCare has been active for about three months. The program emphasizes behavior modification - diet, lifestyle and...
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