Business Services Industry
Don't Dump Your Direct Mail Efforts!
Target Marketing, March, 2000
> Don't Dump Your Direct Mail Efforts!
An August 1999 Pitney Bowes study titled "The Role of Direct Mail in
E-Commerce" shows the significant role direct mail plays in building
long-term relationships--even those relationships started online.
Best Tool for Developing Long-Term Customer Relationships
Direct Mail 29%
E-mail 14%
Direct sales 10%
Internet Advertising 10%
Telemarketing 6%
SOURCE: PITNEY BOWES
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
