Business Services Industry
Don't Dump Your Direct Mail Efforts!
Target Marketing, March, 2000
> Don't Dump Your Direct Mail Efforts!
An August 1999 Pitney Bowes study titled "The Role of Direct Mail in
E-Commerce" shows the significant role direct mail plays in building
long-term relationships--even those relationships started online.
Best Tool for Developing Long-Term Customer Relationships
Direct Mail 29%
E-mail 14%
Direct sales 10%
Internet Advertising 10%
Telemarketing 6%
SOURCE: PITNEY BOWES
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