Business Services Industry
Protecting Your Most Valuable Asset.(third-party use of customer databases is controversial)(Brief Article)
Target Marketing, September, 2000 by WINSTON, JAY
IS YOUR COMPANY'S customer database still a marketable asset? If a firm adheres to a voluntary policy of privacy protection for people who visit its Web site, does that policy become a contract enforceable by third parties? The Federal Trade Commission (FTC) thinks so. List owners and Internet companies beware: Your most valuable asset may be no longer transferable.
The FTC has filed suit to prevent the financially struggling Internet toy retailer, Toysmart, from selling its database of customer information. The FTC has intervened on the grounds that Toysmart had previously assured its online customers that their personal information would never be shared with a third party Truste, a nationally recognized non-profit agency that certifies the online...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
- Using object-oriented analysis and design over traditional structured analysis and design
Presented by American Express