Business Services Industry
Keep Branding Consistent.(Brief Article)
Target Marketing, October, 2000 by HAEGELE, KATIE
1-800 Domain Names Bridge the Divide Between E-commerce and Telemarketing Efforts Response Marketing Group, a toll-free number provider, and Network Solutions Inc. (NSI), a leading provider of Internet registration services, are providing organizations with the opportunity to match toll-free numbers and URLs.
The relationship between NSI and Response will give companies unprecedented choice in increasing the memorability of their toll-free numbers and Web sites. "[This collaboration] is testimony to the untapped marketing synergy between telecommunications and the Internet," says Sandra Murray, president of Response Marketing Group. Such dual branding has helped businesses use their toll-free number, e.g., 1-800-FLOWERS, to make seamless...
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