Business Services Industry
Co-op in the United Kingdom.(Cox Target Media, Val-Pak program in United Kingdom)(Brief Article)
Target Marketing, March, 2001 by YORGEY, LISA A.
A familiar blue envelope has made its way to the United Kingdom. Hoping to achieve the same brand recognition it enjoys in the United States, Cox Target Media is testing its first overseas Val-Pak mailing.
For the U.K. launch, Cox tweaked the successful domestic cooperative direct mail program rather than re-invent it. As such, the U.K. Val-Pak program mirrors the U.S. program in all but a few ways. For example:
* The U.K. co-op is sent unaddressed to post code subsectors using Royal Mail's door-to-door service.
* The outer envelope, which uses the brand image of its U.S. counterpart, has been slightly altered for a British audience: "U.K." has been added to the Val-Pak logo and the symbol for the pound sterling appears in lieu of the...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Presented by American Express